Testing the Sizzle of the Steak: Usability Testing of Packaging
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چکیده
Today’s high-tech products are crammed with features, each raising dozens of usability questions we haven’t the time and research budgets to answer. Why should we assign already overcommitted usability specialists to testing packaging—the box that holds the product? Because the usability of product packaging affects the success of products in three important ways: by lowering support costs, by improving customer satisfaction, and by increasing sales.
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تاریخ انتشار 1999